How To Advertise On Facebook – The Beginners Guide

The probability that you are already using Facebook and connect personally and professionally through post is very high, as Worldwide, there are over 1.49 billion monthly active Facebook users in 2015.

But have you thought about using Facebook Ads for your business? The average online advertising campaign reaches only 27% of its anticipated audience. Facebook on the other hand has an average of 91%. And with Facebook hosting over a billion people, your business can get in front of the right people.

Getting Started with Facebook Ads 

Sign in to your Facebook account. If you don’t have a business page, go ahead and set one up now.

From dropdown menu at the top of your profile  click on the Create Ads.

Or from your page, click on the Promote button on the right side of the screen.

You can start your Facebook Ads adventure with   boosted posts straight on your Facebook Business page,  if your objective is  to increase engagement on your page. If you want to go step further and for example drive traffic to your website or bring people to your local business use Facebook Ads Manager, which is the easiest way to create an ad campaign.

So let’s start:

Step 1. Choose  your advertising objective.

Go to www.facebook.com/ads/create to choose your advertising objective. You then need to choose your advertising objective.

What is an advertising objective? This is what you want the person to do when they see your ad. Facebook helps you create ads that meet each specific objective.

What objectives can I choose from?

Boost your post: Increase engagement on your page

Promote your page: Get likes for your page in order to connect with people.

Send people to your website: Use if you want to create ads to encourage people to visit your website.

Increase  conversions on your website: The ads promote a specific action for people to take on your website. For this one you need to use a Facebook pixel to measure results.

Get installs of your app: This ad encourages people to install your app.

 Increase engagement in your app: Create this ad to get more activity on your app.

Reach people near your business: increase awareness of your business in your local area

Raise attendance at your Events : This one promotes your event.

Get people to claim your Offer: Use this type to promote offers you create. The offer needs to be created on Facebook.

Get video views: Get more people to view your video

You should have your objective clearly in mind before starting your ad.

Step 2. Identify  your Audience

Now that you have chosen your objective, you need to identify your target audience.

Choose the options in each section to narrow your audience down to specifics.

Audience: This is the audience size estimation to the right of your selections that indicate the total number in your target audience. This is the number of people you ad has the opportunity to reach if your bid and budget are large enough.

You can choose custom audience if you already had one.

Location, Age and Gender: Select the basic demographics you want to reach.

Interests: Select the specific interests your audience has. These are determined by people’s connections such as Pages or apps.

Behaviour: Select the  groups of people, based on their purchased behaviours, intents or device usage.

you got more option for US audience.

More categories: Facebook or partner categories. some only available for US audience.

Connections: Choose whether or not your audience is connected to any of your Pages, apps or events. If someone has a friend who is connected to what you advertise they can see your ad.

Remember, though, that having several options selected can limit your audience to people with those parameters.

It’s very important to target your audience. Segment your audience down to the smallest increments.


Step 3. Set up your  Budget

The cost for your Facebook Ads depends on the size of your audience and your budget.

If you choose to run your campaign continuously, you should choose a per day budget. Choose a lifetime budget if you know how long your campaign will last.

Unless you’ve chosen Advanced Options in the budget section, the amount you pay is per click CPC  or 1,000 impressions CPM depends on your objective.

Give your campaign a name, select your budget and set the schedule for your campaign.

Your campaign name will be pre-populated with identifiable details. You can change this if you like, but make sure it’s something you can easily identify it from other ads later on.

Choose your campaign schedule. Choose either Run my campaign continuously starting today or select Set a start and end date to select a specific start and end time.

Step 4. Create your ad

Begin by choosing the image or video and writing the text for it. You can see a preview of your ad on the right side.

Choose images or video for your ad. You can use up to 6 images to create several ads in your campaign. These are at no cost. The more images you choose gives Facebook the option to test different ones to figure out which one is delivering best for your objective.

Selecting an image:

Select which images you want. You can upload images to use images from your desktop by clicking on the upload image button or Select Images from Library to use images from your Page photos or previous ads. These might already be populated in your select images pane if you have previously created an ad.

Use the Reposition button to change how images appear in your ad.

The recommended image size to appear in the News Feed is 600 pixels x 225 pixels. The best size for uploading is 1200 x 627 pixels.

The image should not include more than 20% text within the image.

Text and Links

Next you need to add text and links to your ad. You’ll be able to see a preview of your ad on the right side of your editing screen.

Fill in your ad headline and text.

Your ad must include a headline and text. It is limited to 25 characters for the headline and 90 characters for the body text.

Your headline will automatically be the name you’re advertising if it is a Page, app or event ad.

Tip: Text in your ad must be on target and straight to the point. Tell them exactly what you want them to do.

Step 5. Review and  place your order

The last step is to review your ad and by clicking the Review order. Once you have reviewed your ad, place your order. Congratulation! Now you only have to wait for review. It may take up to 24 hours, but in most cases 5-20 minutes is enough to get approval from Facebook.

Running Facebook Ads is a cost effective way to connect with your audience. And setting up an ad is quick and easy.

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